Friday, February 16, 2018

From 2015: Nestlé Bros by Millford


A lock back a contemporary redesign from a few years ago today. Bros is a chocolate bar brand owned by Nestlé. Bros is Dutch for "brittle" and the main feature of Bros chocolate is that includes air bubbles, similar to Nestlé Aero chocolate sold in many other countries. Back in 2015, it launched fresh new look, created by Millford.

To counter declining sales it was decided that Bros would more clearly target women aged 25-45. The new packaging and its logo are more "feminine and enthusiastic".

Monday, February 5, 2018

Dotted logos for French public TV


France Télévisions is France's public TV broadcaster, operating the domestic channels France 2 through 5 as well as the overseas services "Outre-Mer 1ère", their "satellite" channel France Ô and other services, including news channel France Info. Last week, on January 29, the channels launched new logos based on a common template. The new visual identity system was designed by Paris-based creative studio Movement, who branded the group news channel France Info back in 2016, with .

The old logo system, created by Gédéon, was introduced in 2002 when France Télévisions consisted of three channels (France 2, 3 and 5). It was meritoriously expanded when new channels were launched, but has been bursting at the seams in recent years.

The new channel logos feel less rigid and "logo-like", consisting in their pure forms of a dot and a numeral, supplemented by the word "France" when needed. The identifying colours for the individual channels have been largely been maintained and "brightened". On screen, the channels are also identified by different animated patterns, such as concentric circles for France 2, rectangles for France 3, irregularly placed circles for France 4, gridded circles for France Ô/La 1ère and rasterized images for the corporate level.