Thursday, January 18, 2018

Ungabbable logo for Slate


Slate is one of the oldest online-only publications, once a part of MSN. It takes the form of a political magazine. This week, Slate launched a new website with a new logo. New York-based Gretel designed the new branding assets, while the editorial design was mostly done in-house.

The old logo had been used since 2006. The new version keeps the maroon color used by Slate since its foundation. Slate prides itself on not publishing bullshit and that may be the reason why they haven't published a bullshit rationale for their new logo design. Instead they contently say it "really feels like us".

The new look launches as part of a reimagination of how Slate presents its stories. Slate has posted two articles that delve deeper into the new look, by Julia Turner and by design director Jason Santa Maria.



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