Navblue is a new flight operations management company that launched in July this year. It was based on Airbus' earlier purchase of Navtech. The new identity was developed by Landor Associates.
The new brand has been designed to highlight how Navtech's advanced technology simplifies work life for its users. The logo is augmented by gradients that showcase the variable colours of the Sky. As a neat gimmick, Landor has also created a Sky Generator app that allows to users to create their own personal sky.