Friday, September 30, 2016

From the 70s: Autoroutes du Sud de la France

Anyone who has driven a car in France is familiar with their extensive system of toll roads. These are called ''autoroutes'' and include most motorways in the country. These are usually built and operated by companies that become highly visible to motorists as they pay the required tolls. One of the the largest autoroute operators is Autoroutes du Sud de la France (ASF, "Autoroutes in southern France"), which operates about 2,500 kilometers of motorways.

ASF was founded in 1957 as Autoroute de la Vallée du Rhône (SAVR), becoming Autoroutes du Sud de la France in 1973. This necessitated a new trademark, and one was commissioned from Adrian Frutiger's studio Atelier Frutiger. It was introduced at some point in the 1970s and nicely combines the curvatures of ramps joining a motorway to form the letter S. According to a contemporary book, it was designed by Brigitte Rousset, who was in Frutiger's employ.

Thursday, September 29, 2016

New look CW defies green

The CW ID 2016

America's fifth broadcast network, The CW, celebrated ten years on TV screens this month. Back then, the launch identity was developed by Hollywood-based Troika. This season, they once again turned to Troika once again to "elevate the brand experience for 2016".

Troika developed toolkits and elements for both the network and affiliates. The new look clearly deviates from the green shades used since the network launched. Instead, the logo takes on different textures and colours in graphics relating to different shows. The idea of giving each show its own icon, first introduced with the 2012 rebrand, is developed further.

Wednesday, September 28, 2016

UKCloud commits to new name

UKCloud is a cloud computing service focused on the public sector in Britain. It was known as Skyscape Cloud Services until August 1 when it relaunched under the present name. The new identity was developed by digital and brand agency Mr B & Friends.

Tuesday, September 27, 2016

Snapchat snaps off its company name

At the end of last week, Snapchat launched its first physical product. It is called Spectacles and is a pair of glasses with a camera, similar to Google Glass, except stylish, affordable and purchasable. At the same time, company behind Snapchat changed its name. It is now simply "Snap Inc."

Keeping 'Snap' in the name maintains some familiarity, but enables the company to be about more than one product, as explained by a blog post. Visually, corporate seriousness is expressed through a serif wordmark, with Snapchat's vibrant yellow still dominating the austere website.

Monday, September 26, 2016

Troika creates 'Pure Energy' look for ABC


The big American networks are still in the habit of introducing new graphics packages more or less annually. ABC turned to their long-time partner Troika to produce a graphics package for the 2016-17 TV season.

Building on the logo and colour schemes established by the 2013 rebrand, the new look has been dubbed "Pure Energy". It gets more three-dimensional with a wavy piece of three-dimensional 'smoky' cloth as a key element in animated transitions.

Wednesday, September 21, 2016

Logo round-up: August 2016

Subway launched its funky new logo at the start of the Olympics, but other than that companies mostly held off launching new identities during the games. Once the fire had been put out, several companies launched new logos, including Sears Canada and a bunch of TV channels around the world.

Tuesday, September 20, 2016

Flat dimensionality for TV3 Norway

TV3 is one of Norway's leading commercial TV channels, part of the MTG group. At the beginning of this month, the channel launched a brand new look, which it says reflects the increased investment in programme quality it has undertaken over recent years.

The new look was created by Oslo-based agency Racecar. To maintain familiarity, they updated the existing logo, but gave it a modern "flatter" appearance. In animation, the logo will spin and rotate to reveal its dimensionality. The rest of the graphics use a restrained colour palette to highlight the programming.